Given the right tools, business analysts can create personalization rules that act on this information, as well as data collected over time, so that a site intelligently responds to the user's identity and habits -- presenting information, functionality, and products aligned with the user's interests. Such a high level of service results in satisfied users, whether customers, partners, or employees.
Personalization comes in two forms, explicit and implicit.
Explicit Personalization
Explicit personalization is the "My Portal" model, where users pick functionality and lay it out on a personal home page.
Personalized "MyView"
Provides an intuitive, browser-based interface
for end users to customize the content and
resources of a site within a roles-based
framework set by the site administrator.
Users can subscribe to information
and applications.
In addition to roles-based framework,
we
also have subgrouping for finer control.
Users can have personalized pages called
MyViews which present the information and
services chosen by the user.
User-Defined Color Palette
Users can change the look and feel of their user interface at any time by selecting from different color schemes.
Three-Columns Layout
Users have the freedom to organize content in up to three columns, meeting each user's specific organizational needs
Configurable Components
Users can choose from a variety of components offering interactive tools/services and customize them with their preferences, such as how many records to view on a page.
Component Selection
ePortal includes an application that enables
users to pick components and lay them out
on a page according to their preferences.
The same application allows corporate staff
to "lock down" areas of the page
with mandatory content and components, such
as the corporate logo and navigation bar.
Implicit Personalization
Implicit personalization involves actively presenting different content and services to different users, based on their identity, information they have volunteered, or simply their navigation and click stream behavior.
User Profiles
In order to provide users with full service
and maintain their preferences, user profiles
must be created and continuously updated.
The User Profile stores standard data about
each user, as well as any custom data required
for a particular business solution.
User Roles gives business analysts
and marketing managers the power to create
implicitly personalized content and pages.
The tool is easy to use, and makes use of
the underlying process personalization.
Presentation Agent
Detects browser capabilities, as well as
operating system environment and language
of the incoming browser. These characteristics
automatically drive the display of the appropriate
content and functionality for each visitor.
Supports virtually all browsers and browser-enabled
devices (such as PDA's, cellphones, etc,
including WAP devices). By using only server-side
Java, it is compatible with all modern browsers,
and eliminating any delays in downloading
clients and client setup concerns.
Tracking and Profiling Services
Records the characteristics of content consumed
by each visitor, and personalizes the experience
by adapting navigation and content dynamically
to suit each person's perceived needs. Can recommend content and products to a visitor
based on the interests and choices of similar
visitors.
This is effectively a matter of analyzing
the log for that user & selecting new
presentation based on that analysis. eContent
tracks content resources. Resources defined
for all user access, don't require login
to track. Navigation and content is dynamically created for each user.
The content can be personalized as
well. For example, present news and postings
on the forum since the user's last visit
to the page.
Notification Services
Provides a wealth of information that is immediately available within and outside the system to drive closed-loop marketing, timely analysis, and improved personalization. Automatic email notifications to promote sales to user, as well as to admin or marketing for sales follow up.